FOR IMMEDIATE RELEASE
Tyrha M. Lindsey
Pioneering Company Is Using Its First Grooming Collection for Men to Shine a Spotlight on the Importance of Mentoring.
New York, NY – May 19, 2011: Johnson Products Company, Inc. (JPC), known as one of the pioneering ethnic hair care companies in the world, is leading the industry with its innovative partnership with 100 Black Men of America, Inc. ® and its “Collegiate 100” program. Using its Ultra Sheen® Men™ grooming line, JPC is continuing to build upon its commitment to the African American community by supporting the national mentoring movement of African American young men that is led by 100 Black Men of America. The partnership of JPC and the 100 Black Men of America’s “Collegiate 100” program will be announced at the organization’s 25th Annual Conference in San Francisco on June 8-12.
Building on the company’s legacy and expertise in the African American ethnic hair market, JPC is continuing to rejuvenate its Ultra Sheen® brand with innovative formulas and products that meet the needs of today’s multicultural consumer. The Ultra Sheen® Men™ grooming collection is targeted to the trendsetting man who has style and swagger. The brand also promotes to fashion-focused young men that they should always “Step Up Their Game” in every aspect of their lives.
“We are very excited to join forces with 100 Black Men of America and their outstanding work in the U.S., and abroad in the area of mentoring African American youth and young men,” explained JPC CEO Eric Brown. “Using our Ultra Sheen® Men™ grooming line, along with our new company spokesperson, NBA All-Star Carmelo Anthony, we hope to work with the young men and empower them to ‘Step Up Their Game’ and truly be all that they can be.”
100 Black Men of America is a national alliance of leading African American men of business, industry, public affairs and government with a mission to improve the quality of life for African Americans, particularly African American youth. Its 25th Annual Conference is the premier national event that brings together the best minds in business, education, law and medicine to provide a positive platform for mentoring today’s youth, educating and training adults, and empowering communities.
This year’s theme is “Celebrating 25 Years of Mentoring Leadership.” The conference will feature sessions on funding initiatives for mentoring programs, creating and sustaining credible mentoring programs, measuring the impact of mentoring programs and a mentoring certification workshop. JPC will be a part of the “Collegiate 100” events at the conference. The company will present the “Collegiate 100” Chapter of the Year Award and host its Ultra Sheen® Men™ Grooming Lounge for the young men and all conference attendees. JPC CEO Eric Brown will speak on a panel on the importance of networking and developing quality business and community relationships.
“We are extremely excited to form this new partnership with Johnson Products Company. JPC’s eagerness to support our Collegiate 100 efforts is indicative of their genuine concern for the welfare of our young people,” said Tony Jeffreys Collegiate 100 Chairman. “I want to personally thank JPC CEO Eric Brown and the entire JPC organization for their generous contribution to the 100 Black Men of America – Collegiate 100 program.”
For more information on Ultra Sheen® Men™ and Johnson Products Company, visit www.JohnsonProducts.com. For more information on the 25th Annual Conference of 100 Black Men of America, visit www.100blackmen.org.
About Johnson Products Company
Originally founded in 1954 and newly established as an independent company in 2009, Johnson Products Company focuses on strategic brand and business development in the ethnic hair care market. The company has been a leading brand in the African American community for more than a half-century and currently offers more than 60 hair care products under the Gentle Treatment® and Ultra Sheen® brands, which are distributed worldwide.
For more information on the newly acquired Johnson Products Company, its family of brands, its new company spokesperson, NBA All-Star Carmelo Anthony, and to download photographs of the new management team, visit the company’s Website at www.johnsonproducts.com.
About 100 Black Men of America, Inc.
100 Black Men was founded as an organization in New York City in 1963. The national organization, 100 Black Men of America, Inc. began with nine chapters in 1986 as a national alliance of leading African American men of business, industry, public affairs and government with a mission to improve the quality of life for African Americans, particularly African American youth. Today, under the direction of Albert E. Dotson, Jr., the organization has 116 chapters and is growing in the United States, England and the Caribbean. Members represent a myriad of professions, including corporate executives, physicians, attorneys, entrepreneurs, entertainers, elected officials, professional athletes and educators. Together, these men have created an international coalition focused on creating educational opportunities, promoting economic empowerment, addressing health disparities and creating positive, nurturing mentoring relationships that extend across a lifetime. Visit www.100blackmen.org for more information.
Tyrha M. Lindsey
Director of Public Relations
UniWorld Group, Inc.
1 Metrotech Center North
Brooklyn, NY 11201