FOR IMMEDIATE RELEASE
Tyrha M. Lindsey
CarmeloLIVE At Walmart SuperCenter In Atlanta
NBA MegaStar Carmelo Anthony Serves Up His Swagger
For Ultra Sheen® Men™ In Union City, Georgia
New York, NY – September 9, 2011: NBA Star Carmelo Anthony, now the new corporate spokesperson for Johnson Products Company, Inc. (JPC), will make a rare personal appearance on behalf of JPC’s new men’s grooming line, Ultra Sheen® Men™ on Saturday, September 17 at Walmart Supercenter Store #855 (4735 Jonesboro Road) in Union City, Georgia. Store customers will be able to meet Carmelo Anthony “live” and in-person, win prizes and get free haircuts at the Ultra Sheen® Men™ Grooming Lounge. CarmeloLIVE at Walmart will run from Noon to 6:00 p.m. Carmelo Anthony will appear approximately from Noon to 2:00 p.m.
The Ultra Sheen® Men™ brand promotes to fashion focused men that they should always “Step Up Their Game.” In doing so, a man can “get noticed” for his high standard of style and fashion. The Ultra Sheen® Men™ grooming collection includes Ultra Sheen® Men™ Super Hold Hair Dress, Ultra Sheen® Men™ Wave Conditioning Pomade, Ultra Sheen® Men™ Lite Crème Moisturizer with Shea Butter, and the Ultra Sheen® Men™ Grooming Gel.
“Adding Carmelo Anthony to the Johnson Products Family as well as having him represent the Ultra Sheen® Men™ brand to the community has brought some great excitement to our new brand,” explained JPC CEO, Eric Brown. Joining forces with Walmart and bringing Carmelo to Atlanta is how we thought we could ‘step up our game’ in bringing true value to our loyal customers in Atlanta.
CarmeloLIVE at Walmart will feature great local style, fashion and fun. Hot 107.9 radio personality, Maria Moore, who will be doing a live remote to complement the Grooming Lounge from 1)0 pm to 3:00 p.m. There will be six local barbers from the Atlanta area who will provide free haircuts, based on the purchase of any two Ultra Sheen® Men™ products. Free prizes and great music will also be available throughout the event Carmelo Anthony will greet customers inside the store and will be available for pictures (with proof of purchase of any item from Johnson Products) between Noon to 2:00 p.m.
For more information on CarmeloLIVE and Ultra Sheen® Men™, visit http://www.JohnsonProducts.com.
About Johnson Products Company
Originally founded in 1954 and newly established as an independent company in 2009, Johnson Products focuses on strategic brand and business development in the ethnic hair care market. The company has been a leading brand in the African American community for more than a half-century and currently offers more than 60 hair care products under the Gentle Treatment® and Ultra Sheen® brands.